A passion project to re-brand my scout troop, I proposed this change to the executive committee, and I now produce all graphic material for the group.
This project has spanned many years and has been something I have continuously worked on alongside my education. The re-design started in 2019 during the lockdown; when I decided that the troop's branding was outdated, inconsistent and no longer aligned with the Scout Association branding. Once I had the base materials for the new brand identity, I pitched the idea to the troop's executive committee, which they loved and wanted me to move forward with on all fronts.
To this day I have designed an entire brand identity for the troop, which has expanded to their social media, uniforms, documents and, most recently, a new website.
This ongoing project has been one of my favourite things to work on; it has been a passion project for me. It even has the worthy title of being my first real-world client work. I have loved every moment of this brand identity, and I look forward to where I can take it in the future.